SEO remains the starting point
Google explains that AI Overviews and AI Mode don't require special optimisation or new AI-specific files. SEO fundamentals still apply: useful content, crawl access, internal links and important information available as text. Meeting the requirements doesn't guarantee indexing or inclusion in answers. Source: Google Search Central.
Our approach to a service website
Imagine someone looking for a beauty salon, a professional or a transport service. Before asking for a quote, they want to know where you operate, what problem you solve and how to get started. A page answering those questions well has a clear purpose beyond search.
For each service, we create a simple structure: who it's for, what's included, how to enquire and answers to common questions. The information must match what the business actually offers. Repeating a list of keywords doesn't help a customer choose.
A practical example
A page about building management software could explain which processes are analysed, how the first module is defined and who updates the software after delivery. That's more useful than a generic headline such as “All-round innovative solutions”.
How to assess the work
In our measurement approach, we distinguish visits, enquiries received and relevant enquiries. Content can attract curiosity without starting useful conversations. The editorial goal is to connect every article to a real question and a relevant next step, without promising rankings or automatic citations.